Creator Docs

Build your HOUSE - A Quick-Start Framework for Game Growth in Meta Horizon

🏠 What you build today determines your years of dominance later.

This guide will help you audit your game’s current state and create a 30-day action plan using the H.O.U.S.E. framework: (Hook) Foundation, (Outreach) Windows, (Unity) Walls, (Status) Rooms, and (Evolution) Roof.

Your Game Profile

Complete this section first:

Game Title: ________________________

Current Status:

☐ Pre-launch

☐ Launched <30 days

☐ Launched 30+ days

My biggest challenge right now:

What I want to accomplish in the next 30 days:

🏗️ FOUNDATION (Hook) - First Impressions

Your foundation determines whether players walk through the front door.

Self-Audit Checklist

☐ Thumbnail has high contrast, clear character/focal point, and atmosphere

☐ Title is simple, familiar, and instantly communicates what the game is

☐ Emotion - Game sparks a feeling (excitement, intrigue, humor) in first 5 seconds

☐ Familiarity - Players immediately understand what to do when they spawn in

My Action This Week I’m improving about my first impression:

—

🪟 WINDOWS - Gaining Visibility

Windows open your house up to the world.

Self-Audit Checklist

☐ Consistency - Posting weekly updates about my games development

☐ Social media - Active on at least one platform where my players are and interacting with them daily (TikTok, Discord, instagram, etc.)

☐ Shareable moments - Creating clips, behind-the-scenes content, or player spotlights

☐ Data tracking - Monitoring key metrics and adjusting strategy based on it. Both the game and social media. (retention, session length, feedback)

☐ Partnerships - Have 1-3 ideas for collaborations with other creators or communities

My Social Media Commitment

I’m posting on ______ every ______

Goal Setting

Write down 8 goals for increasing the visibility of your world in the next 30 days.

  1. _________________________
  2. _________________________
  3. _________________________
  4. _________________________
  5. _________________________
  6. _________________________
  7. _________________________
  8. _________________________

🧱 WALLS - Culture & Community

Strong walls create the culture that keeps people coming back.

Self-Audit Checklist

☐ Culture - My game has a distinct vibe, identity, or “feel”

☐ Inside jokes - There are recurring moments or phrases that players recognize

☐ Evangelists identified - I know my top 5 most engaged players

☐ Rituals - I have at least one recurring event (daily quests, weekly challenges, seasonal drops)

My Ritual Plan

The ONE ritual I’m adding first:

When it launches: ______

🚪 ROOMS - Belonging & Identity

Rooms are where players don’t just visit - they live.

Self-Audit Checklist

☐ Social proof - Players have ways to show competence, grind or status within the game and community (examples. Special titles, earnables, Cosmetics)

☐ Validation - Players feel seen (I respond to comments, celebrate wins, share user made content)

☐ Teamwork - Players can feel apart of the dev journey (mods, content creators, polls)

☐ Interaction - I regularly engage in Discord, join matches, or respond to community input and value it in approaching game updates

Importance

How will I provide players more Social Proof?:

🏠 ROOF - Momentum & Growth

The roof protects your hard work and ensures long-term success.

Self-Audit Checklist

☐ Regular updates - Updating my game at least monthly

☐ Content calendar - Have a plan for the next 90 days

☐ Freshness - Creating urgency with limited-time events or new content

☐ Game feels alive - Players see evolution and change

What’s Launching in the Next 30 Days

⭐ Priority Commitment

If I only do ONE thing this month, it’s:

📊 What Algorithms Reward

Focus your efforts on these key signals:

  • Retention - Players coming back daily/weekly
  • Visits - You are attracting many new users into the world
  • Time - Players are staying for above average platform play sessions.
  • Freshness - Regular updates and new content
  • Social signals - Shares, clips, mentions outside the platform
  • Relevance - Engaging with trends and community interests

🔗 Resources & Next Steps

Key Metrics to Track

  • Session length (how long players stay)
  • Return rate (daily/weekly comeback rate)
  • Social mentions/clips (virality signals)
  • Average peak player counts (community size)

Go To Market Academy

💬 Share your commitment!

Post your #1 priority from this guide in the community Forum. Let’s build together.